Are you interested in creating an immediate cash flow for yourself or your business? The simplest, inexpensive and important way to get people back to your site on a regular basis is bulk e-mail. You can alert folks to your site's offerings, send update bulletins about changes or feature new products and services, political updates, product recalls, policy changes — you name it.

The idea behind e-mail promotion is to "push" customers to your site. For example, you can include a promo message and a one-click hot link straight to your URL. Once people are at your site, you can even guide them to a mailing list registration page, where they can fill in a form to disclose demographic data such as their full name and address, gender, personal or consumer interests, or anything else you have the gall to ask for. Once they've essentially "subscribed" to your site in this manner, the extra data can help you send them relevant or "targeted" messages.

E-mail marketing is a fast and cheap way to reach your target market for less than the cost of a postage stamp. Drive qualified buyers to your site and jumpstart your sales now. Still don't believe us - Here are some statistics for you.

(Globalmailers) Around 65 percent of marketers say they plan to increase their use of email newsletters. Almost two-thirds of B2B marketers and more than one-half of B2C marketers also claim that they plan to increase their use of email newsletter sponsorship. (Intermarket Group)
A US study predicts rises in 2002 budgets for email marketing (+17%) and online advertising (+9%). Respondents also revealed that 12% of their sales now come from web sites. (Doubleclick)
UK consumers send over one billion text messages a month: April 02 was the ninth consecutive month to see text message volumes of over one billion. (Mobile Data Association)
Spending on email marketing: Forrester forecasts that spending on email marketing will grow from $1.3 billion in 2001 to $6.8 billion in 2006. Jupiter Media Metrix is more optimistic, forecasting growth from $1 billion in 2001 to $9.4 billion in 2006. (ZDNet)
Email marketing increases sales: two thirds of US companies report increased sales in 2001 as a result of using email marketing. (DM News quoted in Nua)
Top categories for spam: Brightmail classifies all spam email received across its network: top categories are email offering products and services (24%), internet services (16%) and financial services (13%). Adult emails and scams are responsible for 7% and 4% of spam volumes. (Brightmail)
80% of the UK's online population receives direct email: Email is swiftly overtaking traditional direct mail, with over 100 million marketing emails sent in December 2001. Includes Top 10 of UK marketing emails by volume. (NetValue)
UK consumers online: 50% of UK adults use the Internet at home or at work; 46% of UK homes are connected to the Internet; 3% have broadband access; average household spends 9 hours online. (Oftel)
SMEs online: 59% of UK SMEs now have Internet access (Oftel)
Email marketing volumes: Jupiter gives the following figures for the number of marketing emails received each year by the typical US consumer:

Year	Marketing emails (p.a.)
2000	1,132
2001	1,486
2006	3,846

US consumers online: Survey of 57,000 households in the United States shows nearly half of the US population use email (45.2 percent, up from 35.4 percent in 2000). (US Department of Commerce)
DoubleClick European Digital Marketing Survey: Executive summary of research into usage of online marketing tools in France, Germany, UK, Spain, Italy and Scandinavia. (DoubleClick)

www.global-mailers.com